Privacy Policy
Privacy Policy — MohiFashion
Last updated: 13 July 2026
This Privacy Policy describes how www.mohifashion.com (the "Site," "we," "us," or "our") collects, uses, and discloses your personal information when you visit or make a purchase from the Site.
Who we are
At MohiFashion, your privacy matters to us. This policy explains what information we collect when you visit or purchase from www.mohifashion.com, why we collect it, and how it is used and protected.
- Website: https://www.mohifashion.com
- Operated by: Asymmetry Retail Pvt Ltd, Visakhapatnam, Andhra Pradesh, India
Contact & Grievance Officer
If you have questions about this policy, want more information about our privacy practices, or wish to make a complaint, you can reach us at:
- Email: mohifashion.official@gmail.com
- Postal address: Asymmetry Retail Pvt Ltd, Visakhapatnam, Andhra Pradesh, India
Grievance Officer: Satwik, reachable at contact@mohifashion.com. This person is responsible for addressing complaints and data-related requests within a reasonable timeframe.
Media
If you upload images to the website, please avoid including embedded location data (EXIF GPS). Visitors to the Site can potentially view and extract location data embedded in images that are publicly posted.
Embedded content from other websites
Pages on this Site may include embedded content (e.g., videos, images, articles). Embedded content from other websites behaves exactly as if you had visited that other website directly — it may collect data about you, set its own cookies, and monitor your interaction with that content, including if you're logged into that third-party service.
Information we collect
Device information
- Purpose: to load the Site correctly for you and to analyze Site usage so we can improve it.
- Source: collected automatically via cookies, log files, and similar tracking technologies when you use the Site.
- Shared with: our e-commerce platform provider, Shopify.
- Data collected: browser type/version, IP address, time zone, cookie data, pages/products viewed, search terms, and general interaction with the Site.
Order information
- Purpose: to fulfill your order (process payment, arrange shipping, send confirmations/invoices), communicate with you, screen for fraud, and — where you've opted in — send you marketing about our products.
- Source: collected directly from you.
-
Shared with: Shopify, our payment gateway (
Razorpay), and our shipping/courier partner(s) (Aramex/ Fedex/DHL/DPD). - Data collected: name, billing address, shipping address, payment details, email address, and phone number.
Customer support information
- Purpose: to respond to your questions and resolve issues with your order or account.
- Source: collected directly from you (email, contact forms, chat, phone).
-
Shared with:
WhatsApp Business. - Data collected: your contact details and the content of your communications with us.
Data security
We use reasonable technical and organizational measures — including access controls and working with providers (such as Shopify) that maintain industry-standard security practices — to protect your personal information against unauthorized access, alteration, disclosure, or destruction. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
Children's privacy
The Site is not directed at individuals under 18 years of age, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us using the details above so we can delete it.
Sharing personal information
We share personal information with service providers who help us operate the Site and fulfill orders, including:
- Shopify, which powers our online store — see Shopify's privacy practices: https://www.shopify.com/legal/privacy
- Our payment gateway and shipping/courier partners listed above
- When required to comply with applicable law, respond to a lawful request (subpoena, court order, etc.), or protect our legal rights
We do not sell your personal information to third parties for money.
Advertising & analytics
If we use tools like Google Analytics or run ads on platforms like Meta/Google, we may share limited information (such as your interaction with the Site or ads) with those providers. You can:
- Opt out of Google Analytics: https://tools.google.com/dlpage/gaoptout
- Manage Meta ad preferences: https://www.facebook.com/settings/?tab=ads
- Manage Google ad preferences: https://www.google.com/settings/ads/anonymous
- Use the Digital Advertising Alliance's opt-out portal: https://optout.aboutads.info/
How we use personal information
We use your information to: offer and sell products, process and fulfil orders, provide customer support, prevent fraud, and — where you've consented — share updates and offers.
Retention
We retain your personal information for as long as needed to fulfil the purposes described in this policy, including for as long as necessary to comply with our legal, accounting, or reporting obligations, unless you request erasure sooner (see "Your rights" below).
Automated decision-making
We do not engage in fully automated decision-making that has a legal or otherwise significant effect on you.
Shopify, as our platform processor, uses limited automated checks to help prevent fraud (for example, temporarily flagging IP addresses or cards associated with repeated failed transactions). These checks do not have a legal or otherwise significant effect on you.
Your rights
As an India-based business, we aim to honor the data principal rights set out under India's Digital Personal Data Protection Act, 2023 (DPDP Act), including the right to:
- be informed about what data we collect and why;
- access the personal information we hold about you;
- request correction or updating of inaccurate or incomplete information;
- request erasure of your personal information (subject to our legal retention obligations);
- withdraw consent to processing where consent is the basis for that processing;
- file a grievance with us (via the Grievance Officer above) and, if unresolved, escalate to the Data Protection Board of India.
Note: the DPDP Act's substantive compliance provisions are being phased in by the Indian government, with full operational obligations scheduled to take effect by May 2027. We are aligning our practices with these requirements ahead of that deadline.
If you have customers in the EU/EEA or California, additional region-specific rights (GDPR / CCPA) may apply.
<details> <summary>GDPR (EEA residents)</summary>
If you are a resident of the EEA, you have the right to access, correct, port, or request erasure of your personal information. Contact us using the details above to exercise these rights. Where your data is transferred outside the EEA for processing (e.g., via Shopify's infrastructure), safeguards are described in Shopify's GDPR documentation: https://help.shopify.com/en/manual/your-account/privacy/GDPR
</details> <details> <summary>CCPA (California residents)</summary>
If you are a California resident, you have the right to know what personal information we hold about you, and to request its correction, deletion, or portability. We do not sell personal information as defined by the CCPA. Contact us using the details above to exercise these rights, or to designate an authorized agent to do so on your behalf.
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Cookies
A cookie is a small file downloaded to your device when you visit the Site. We use functional, performance, and (where applicable) advertising cookies to keep your cart working, remember preferences, and understand how the Site is used.
Cookies necessary for store functionality
| Name | Function | Duration |
|---|---|---|
_ab |
Access to admin | 2y |
_secure_session_id |
Storefront navigation | 24h |
_shopify_country |
Checkout | session |
_shopify_m / _shopify_tm / _shopify_tw
|
Customer privacy settings | 1y / 30min / 2w |
_storefront_u |
Account info updates | 1min |
_tracking_consent |
Tracking preferences | 1y |
cart, cart_currency, cart_sig, cart_ts, cart_ver
|
Shopping cart | 2w |
checkout, checkout_token, c
|
Checkout | 4w / 1y / 1y |
dynamic_checkout_shown_on_cart, hide_shopify_pay_for_checkout
|
Checkout display | 30min / session |
keep_alive |
Buyer localization | 2w |
remember_me, secure_customer_sig, storefront_digest
|
Customer login | 1y / 20y / 2y |
shopify_pay, shopify_pay_redirect
|
Checkout | 1y / varies |
previous_step, tracked_start_checkout
|
Checkout | 1y |
checkout_one_experiment |
Checkout | session |
Reporting & analytics cookies
| Name | Function | Duration |
|---|---|---|
_landing_page, _orig_referrer
|
Track landing pages | 2w |
_s, _shopify_d, _shopify_s, _shopify_evids
|
Shopify analytics | 30min / session |
_shopify_sa_p, _shopify_sa_t
|
Marketing & referral analytics | 30min |
_shopify_y, _y
|
Shopify analytics | 1y |
_shopify_ga |
Shopify + Google Analytics | session |
Most browsers let you block or delete cookies via their settings. Blocking cookies may affect your experience on the Site (e.g., cart functionality). Learn more at www.allaboutcookies.org.
Do Not Track
Because there is no consistent industry standard for responding to browser "Do Not Track" signals, we currently do not alter our data practices in response to them.
Changes to this policy
We may update this Privacy Policy periodically to reflect changes in our practices or for legal/operational reasons. We'll update the "Last updated" date above when we do.
Complaints
To make a complaint, contact us via email or post using the details in the "Contact & Grievance Officer" section above.